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Digital Data Analyst

The Agency

We are a full-service, data-driven marketing agency, rooted firmly in digital innovation. We transform the way our clients interact with their customers by connecting their brands to individuals. Our offering is centred around seven key areas: Data & Insight, Experiences & Retail, Film & TV, Platforms, Content & Social, Product Innovation, New Technologies. We believe technology is the perfect canvas for creativity. With this ethos, we build award-winning off-to-online campaigns and experiences around retail and commerce, mobile, events, launches and in-home. Basically, anywhere we can use technology and creativity together.

Cheil UK is made up of 160 experts, who are passionate about innovation. We like to challenge our clients to ensure they are one step ahead of digital transformation. As part of Cheil Worldwide, Cheil UK plays its part in one of the world’s biggest agency networks – comprising 53 offices and eight affiliates on 5 continents.

The Role

As a pivotal member of the Data Driven Marketing team, you’ll help optimise customer experience through the capture of new data and measurement of digital journeys. An unprecedented investment has been made to the data & analytics team, so this is our pure focus.

  • Support CRO and PZN workstreams by identifying insights and help to translate those insights into testing hypothesis
  • Help develop business cases and ROI opportunity based on calculated uplift potential
  • Provide live test reporting to monitor ongoing activity
  • Support post-test analysis with a detailed summary to help shape follow-up tests and feed into overall roadmap
  • Work on digital analytics projects relating to implementation and reporting, providing support to colleagues and reliable delivery to stakeholders
  • Deliver solutions to sometimes complex issues, ensuring focus is on insight consumption and exploitation – you will often work right through from the ideas stage to seeing it become a reality
  • Work collaboratively within the wider Digital Analytics team across the Cheil network to deliver global solutions with shared approaches, governance and technology and the economies of scale that brings
  • Work to provide insights and ideas using a collaboration of tools at your disposal, to ensure delivery of detailed insights into the customer journey across the different customer touchpoints

Your skills:

  • You must have strong digital data and analytical skills which demonstrate an understanding of both how data is created and exploited within a business
  • Proven experience in Adobe Analytics is essential, experience using their suite of tools, DTM, Data Workbench, Audience Manager and Target is advantageous
  • Tools: Here is a list of the tools we work with (we don’t expect experience in all): Click Tale, Sap Hybris, Observe point, Similarweb, Ooyala, Flex Media Platform, Social Listening Tools – Such as Brandwatch, Data Visualisation Tools – Such as Qlik

Skills that would be a plus:

  • Implementation experience using AEM and DTM
  • Migrating reporting from Excel to a data visualisation tool
  • Data modelling
  • Customer journey analysis and mapping
  • A strong understanding of marketing, advertising and programmatic data strategies
  • Stakeholder Management: You must have an excellent and consistent track record of having established successful business relationships with stakeholders at Head of Level
  • Excellent commercial skills: Able to produce and articulate realistic and implementable digital solutions with highly commercially aware stakeholders. Keen on following recent trends in the market
  • Working in a dynamic environment: Enjoys working in an innovative and creative environment. Enjoys task-focused delivery, a fast pace of work and overcoming challenges. Strong multi-tasking abilities, flexibility, and perseverance in a fluid environment
  • Show your passion to excite and influence clients and colleagues to the forever growing possibilities that data can bring

We truly believe that you will be impressed with our global offering here at Cheil. Why not have a chat with us and see for yourself? Nothing to lose right?

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