Cheil Inside

Thought leadership, articles and stories from the inside.

Zenith adspend forecasts: industry analysis

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Our Lead Social […]

We’ve contributed to this year’s Econsultancy Ecommerce Trends report

Cheil has contributed to this year’s Econsultancy Ecommerce Trends report. One of the biggest Ecommerce reports in the industry, it explores the trends impacting the ever growing and competitive ecommerce […]

David Coombs discusses the recent Amazon releases with BBC Business Live

With the latest range of new Amazon Echo releases and Alexa updates, it’s clear that voice technology has a solid footing in Amazon’s strategy. Our Head of Strategic Services, David […]

Retail Week | Should retailers follow Amazon and sell ads on their websites?

“Retailers are realising they have data that brands are really curious about” Our Director of Digital Strategy, David Bedford gives his opinion to Retail Week on whether retailers should follow Amazon and […]

Campaign | Is putting #knifefree ads in chicken shops ‘crude’ and ‘offensive’?

Many marketers believe ‘talkability’ is the spice of advertising life, but most probably wouldn’t fancy fielding the heckling regularly aimed at the Home Office’s efforts. The people who brought us […]

Film Labs

Film Labs Sessions – The Future of Film

Captivated by the diverse range of immersive storytelling on show at this year’s SXSW VR cinema, I decided to dip into the world of virtual reality film production for our […]