Perfecting the Echo Chamber at ad:tech LDN

By: Lauren Smartt

5th September 2019

Our Head of Strategic Services, David Coombs is speaking at this year’s ad:tech LDN on 25th September at 11:25. He will discuss our recent research that highlights what consumers and senior marketers think about data use, brand loyalty and personalisation, explaining what consumers actually want to see.

Take outs include:

  How much data are consumers actually happy sharing, and what do they want done with it?

  How to avoid the traps of over optimisation

  How retailers can use data captured online to power offline experiences’

  How a personalised approach doesn’t have to come at the cost of creativity 

Find out more about the session here

Register for the event free here