Thought leadership, articles and stories from the inside.

Launching the new Samsung Galaxy Series

This week Cheil launched Samsung’s flagship S20, Galaxy Z Flip and Galaxy Buds+ across 31 countries and in 17 different languages. 133 Cheil colleagues from all over Europe, including teams from […]

Campaign | Amazon and Google use Super Bowl to do battle over voice assistants

Amazon and Google both used very different approaches at this year’s Super Bowl, but both chose to focus on voice assistants for their most high-profile ad campaign of the year. Some […]

Adidas Shoes

Retail Loves: Adidas’ App-Powered Flagship

At the end of last year (sorry, it’s busy around Christmas in the retail world), Adidas unveiled their answer to Nike Town. It’s a 27,000 sq ft, four-storey, digital playground […]

THE POWER OF PERSONALISATION: Data should inform creativity, not by-the-numbers targeting

In this month’s Catalyst Magazine, David Coombs, our Head of Strategic Services at Cheil UK discusses what consumers really want from personalisation, and how brands can differentiate themselves in a […]

Retail Loves: CES Sneak Peek

Happy New Year, all! As we usher in a new decade, we thought it was a great time to share some key trends set to emerge in 2020 at CES […]

MarTechSeries: Smart Devices Try To Avoid A Festive Fail This Christmas

“Alexa, play ‘Feliz Navidad’” There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to our latest consumer research.  We recently asked 1000 […]