Thought leadership, articles and stories from the inside.

Adidas Shoes

Retail Loves: Adidas’ App-Powered Flagship

At the end of last year (sorry, it’s busy around Christmas in the retail world), Adidas unveiled their answer to Nike Town. It’s a 27,000 sq ft, four-storey, digital playground […]

THE POWER OF PERSONALISATION: Data should inform creativity, not by-the-numbers targeting

In this month’s Catalyst Magazine, David Coombs, our Head of Strategic Services at Cheil UK discusses what consumers really want from personalisation, and how brands can differentiate themselves in a […]

Retail Loves: CES Sneak Peek

Happy New Year, all! As we usher in a new decade, we thought it was a great time to share some key trends set to emerge in 2020 at CES […]

MarTechSeries: Smart Devices Try To Avoid A Festive Fail This Christmas

“Alexa, play ‘Feliz Navidad’” There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to our latest consumer research.  We recently asked 1000 […]

Retail Loves: Choose Life

UK-based Choose Love, the retail wing of non-profit Help Refugees, has reprised its pop-up format previously seen in London and NY. Located in LA, the store allows customers to buy physical items […]

Campaign Live | Are marketers right to turn their backs on personalisation?

Following Omar Oakes’ article – Most marketers will abandon personalisation, study predicts, 2nd December – where Gartner for Marketers report predicted 80% will stop investing in personalisation over next five years, our Head of Strategic Services, David […]