Thought leadership, articles and stories from the inside.

MAD//Fest 2019 | Putting creativity into data-driven marketing

Last week at the London MAD//Fest 2019 our Head of Strategic Services, David Coombs, moderated a panel with NIVEA and Samsung, discussing how these brands approach data-driven marketing to create […]

Data-Driven Marketing

Perfecting the Echo Chamber: Putting creativity Into Data-Driven Marketing

What does personalisation really mean and why are brands getting it so wrong? Our latest White Paper ‘Perfecting The Echo Chamber: Putting Creativity Into Data-Driven Marketing’ investigates why the forensic […]

DRIVE | Perfecting the Echo Chamber

Our next DRIVE evening will be taking place on Wednesday 13th November, and will focus on the hot topic of data, personalisation and creativity. Highlighting our recent research, we will focus on […]

MAD//Fest 2019 | Perfecting the Echo Chamber

Our Head of Strategic Services, David Coombs, is hosting a panel at this year’s MAD//Fest on 14th November with Joe Comiskey, Head of Digital, Northern Europe, NIVEA and Nick White, Online Director, […]

Campaign | Google acquires wearable tech brand Fitbit for $2.1bn

Google is making its biggest consumer electronics acquisition since smart home brand Nest in 2014 after striking a deal to buy Fitbit for $2.1bn (£1.6bn). Fitbit claims to have 28 […]

InternetRetailing | December Election deals latest blow to ‘crucial peak’

Timing is everything. Retail – like all UK industries – is craving some clarity on Brexit, but calling a general election bang in the middle of peak Christmas shopping season is not […]