Campaign Live | Are marketers right to turn their backs on personalisation?

By: Lauren Smartt

19th December 2019

Following Omar Oakes’ article – Most marketers will abandon personalisation, study predicts, 2nd December – where Gartner for Marketers report predicted 80% will stop investing in personalisation over next five years, our Head of Strategic Services, David Coombs, fights the corner for personalisation along with five other industry leaders. It appears marketers will not be abandoning personalisation at all…

See full article on campaignlive here