Thought leadership, articles and stories from the inside.

Realising the value of the customer-retailer relationship in a post-Covid-19 world

This month our Retail and Experience Strategy Director Sandra Perriot shared her thoughts with The Grocer on what grocery retailers can learn about the value of loyal customers during the […]

Now is the time for social commerce to shine

The ongoing coronavirus pandemic is impacting every part of our lives, and with social distancing keeping people at home, we’re seeing shifts in behavioural trends. People are returning to broadcast […]

Why Sainsbury’s ‘On the Go’ convenience store is a game changer

Earlier this month, our Head of Strategic Services David Coombs featured in Charged Retail discussing how other retailers can learn from Sainsbury’s data-driven approach to personalisation, following the success of […]

The rise and rise of TikTok and Houseparty during this crisis

Earlier this month, our Head of Social Laura Gibson was included in a feature on Campaign looking at the rise in popularity of TikTok and Houseparty, as consumers look to […]

Campaign | Amazon and Google use Super Bowl to do battle over voice assistants

Amazon and Google both used very different approaches at this year’s Super Bowl, but both chose to focus on voice assistants for their most high-profile ad campaign of the year. Some […]

Adidas Shoes

Retail Loves: Adidas’ App-Powered Flagship

At the end of last year (sorry, it’s busy around Christmas in the retail world), Adidas unveiled their answer to Nike Town. It’s a 27,000 sq ft, four-storey, digital playground […]