DRIVE | Perfecting the Echo Chamber

By: Lauren Smartt

12th November 2019

Our next DRIVE evening will be taking place on Wednesday 13th November, and will focus on the hot topic of data, personalisation and creativity. Highlighting our recent research, we will focus on some of the ways brands are using data to make the user experience more personal. Also, what consumers think about data use, brand loyalty and personalisation – we will be explaining what they actually want to see.

We will be hosting an immersive dinner filled with creativity, set in an informal environment to inspire debate and conversation. Following dinner, our Head of Strategic Services David Coombs will present our most recent whitepaper and we will discuss:

• How much data are consumers actually happy sharing, and what do they want doing with it?

• How to avoid the traps of over optimisation.

• How brands can use data captured online to power offline experiences’. 

• How a personalised approach doesn’t have to come at the cost of creativity.

For more information on the evening please register here