Have you met The Man Who Changes Mondays?

By: Lauren Smartt

25th May 2019

#sharethecare is our new digital and social platform to build brand love for NIVEA. It’s all about leveraging the power of community to make a change.

In divisive and turbulent times like these, we believe it’s more important than ever that we help and take care of each other. As the first brand to bring skincare to the masses, care is in NIVEA’s DNA. It’s their belief that a little care does wonders for your skin, yourself and for your relationships. A smile when you least expect it, a hug just when you need one – these small acts of care bring us together and make a big difference.

That’s why NIVEA is celebrating and inspiring everyone to #sharethecare. By engaging in a conversation with our consumers, we are inviting our audience to be inspired by our ‘care’ stories, engage with our care activations and encourage them to share their own stories and inspiration. This will allow a true community to be built around the emotionally powerful concept of ‘care’.

Check out our all-new ad for NIVEA featured on Campaign Live