By: Lauren Smartt
27th August 2020
Samsung’s Galaxy Fold was one of the most anticipated new products of 2019. Its unique folding screen not only changed the face of the smartphone, but also the way we looked at mobile screens forever. For its UK launch, our aim was to dramatise this by harnessing the power of Europe’s largest, existing, DOOH screen.
By recreating the architecture hidden beneath the Piccadilly screen, we set out to build something never seen before – a folding structure engineered to literally change the face of one of the world’s most iconic screens – and by doing so, reveal the changing face of the smartphone.
Results
Helped turn the Galaxy Fold into Samsung’s fastest-ever selling product.
Turned 1.9 million heads in the first 2 weeks.
Prompted a 1000% increase in searches for the Samsung Galaxy Fold in London.
By: Lauren Smartt
27th August 2020
Cheil UK has won bronze in the Brand Frame Category for its Samsung, Folding Piccadilly work. Samsung’s Galaxy Fold was one of the most anticipated new products of 2019. Its […]
By: Lauren Smartt
27th August 2020
We have opened the first of our CV19 aware Samsung SES Stores in Cabot Circus, Bristol Following on from the new Samsung global design store that Cheil delivered in November […]
By: Lauren Smartt
3rd August 2020
LACK OF NEW INVESTMENT ACROSS THE BOARD DESPITE EVER MOUNTING PRESSURE ON DIGITAL CHANNELS FROM COVID-19 CRISIS London, 22 July 2020: More than half (56%) of UK business leaders have […]
