Collinson’s Priority Pass appoints Cheil UK to build brand globally
Cheil UK, has been appointed by Collinson as the global agency of record for performance media for Priority Pass, following a competitive pitch
Cheil UK will partner with Collinson, which operates Priority Pass, the world’s original and leading airport experiences programme, to develop and execute a global performance media strategy, in order to strengthen the programme’s direct-to-consumer offering.
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. It works with the leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups and delivers market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.
Helen Wynne, Global Marketing & Brand Director, Collinson, said:
“We were looking for one global agency that could deliver on executing a singular global vision but with local execution, and we believe we’ve found the ideal partner in Cheil. They demonstrated their strategic approach to performance media and technology without compromising on brilliant basics, and we were impressed with their leadership and authenticity throughout the process. Set against the macro backdrop of the recovery of business and leisure travel to pre-pandemic levels, we're looking forward to maximising the opportunity to cement our position as the leading airport experiences programme globally."
Chris Camacho, CEO, Cheil UK, added, “This win is testament to the strength of our performance media offering, which we have been building out over the last year. Priority Pass is the world leader in airport experiences, and the programme of choice for the most discerning travellers, so it’s fantastic to be partnering with them to build relationships with new audiences on a global scale.”
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence.
We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,300 lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special.