Wider lens, tighter focus: the future of measurement

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Michael Chadwick, Head of Strategy & Experience, chats to WARC about why the changes to data are a golden opportunity for brands

The world of measurement is at a major inflection point. Driven in part by changes in the data privacy landscape – but also by more fundamental discussions about what, why and how we should be measuring – the sphere of metrics finds itself at a moment of potential paradigm shift.

Find the full article over on WARC.