SAMSUNG GEAR S3 WORLD CHOIR

To add some festive cheer to London, engaging the community and building brand awareness in a fun way.

When Samsung told us they wanted to bring in the festive spirit, we jumped at the chance. And what better way to show this than bringing together 24 choirs from around the world in a unique and inspiring way, while showing off products. Each performer was given a Gear S3 on a custom-built stage in the heart of Piccadilly Circus. As they sang, their biometric data was displayed on screens to the audience of onlooking families. With a little tech and Christmas magic, we lit up London like never before.