.com Data-Driven Marketing
OPTIMISATION / DATA-DRIVING / RETAIL / DIGITAL / PERSONALISATION
The brief
To create a data driven campaign tailored to individual’s wants and needs.
Results
19%
19% increase in conversion
increase in conversion
123%
123% increase in Gear S3 sales over the campaign
increase in Gear S3 sales over the campaign
71%
71% uplift in sales on Samsung.com
uplift in sales on Samsung.com
25%
25% increase in overall conversions on-site
increase in overall conversions on-site
The how
With almost endless options, customers are now pickier than ever before, so companies need to work extra hard to engage their customers. With the power of data, we super-charged sales on Samsung.com, personalising the experience to each individual. Content adapts, interactions were optimised and every click, swipe and pause were made to count. This is the future of marketing.