Slats

SAMSUNG - SPACE DESCENT WITH TIM PEAKE

CONSUMER ENGAGEMENT / SEGMENT ANALYSIS / THOUGHT LEADERSHIP POSITIONING / OFFLINE ENGAGEMENT

The brief

To inspire the next generation of British children to study a dwindling topic: Science.

Results

60+

school visits

50,000

students inspired

1,000,000

museum visits

4,000,000

taken to space and back

The how

How do you inspire the next generation to button up their lab coats and shoot for the stars? Through engagement that speaks their language of course. To make science ‘cool’ we teamed up Samsung and the Science Museum, turned a double decker bus into a replica of the International Space Station and took it to schools up and down the country. Students learned through space games, VR experiences and space selfies. Head in the clouds and science on the brain, they left inspired like never before. Take a look at the video to see this project unfold in its full glory.

Want to make a big impression?