Amazon is losing consumers, but how can your brand capitalise on this decline? Will Tesla be your new energy provider? Are brain-connected VR headsets the next frontier? These are the Shopper, Habits, Insights & Future Trends you need to know about this week...

IS THIS the end of Amazon's dominance?

Amazon Prime Day may be one of the most anticipated retail events of the year, but the ecommerce giant has experienced a significant drop in users on itsperienced a significant drop in users on iits smobile app over the past seven months.

Since the start of the year, Amazon has lost over 1 million daily mobile app users in the UK. It's clear from this data that consumers want to cut out the middleman and buy directly from brands. To do this brands must capitalise now and build out their online, direct-to-consumer retail offerings to draw customers in.

Are brain-connected VR headsets the next frontier?

Neurotech company, OpenBCI, have launched Galea, a new mixed-reality headset powered completely by brain power. The helmet is covered with sensors, meaning users conduct actions using facial movements. What does this mean for the future of technology?

 Will Tesla be your new energy provider?

Tesla is set to challenge major energy providers in the UK by registering as an electricity provider and launching a retail electricity product. Having already launched in several countries globally, the UK expansion will offer electricity directly to households. But, what does this mean for existing energy suppliers and would you make the swap to Tesla?

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