Flip Fold Launch
EVENTS / RETAIL / DIGITAL / CONSUMER ENGAGEMENT / BRAND AWARENESS / INFLUENCER MARKETING
The brief
To create the Samsung 2022 Unpacked Experience in the heart of London – a “Technology-meets-lifestyle destination” where customers can discover an immersive hands-on experience with Samsung’s latest Galaxy devices.
Results
49,000
Over 49,000 venue visitors over a 3-week period
venue visitors over a 3-week period
270%
270% increase in online searches for the Galaxy Z Fold4 (10-31 Aug)
increase in online searches for the Galaxy Z Fold 4 (10-31 Aug)
147%
147% increase in online searches for the Galaxy Z Flip 4 (10-31Aug)
increase in online searches for the Galaxy Z Flip 4 (10-31Aug)
86,000
Over 86,000 giveaways consisting of collector pins, stickers, tote bags, BTS goodies, Buds2Pro and ZFlip4
giveaways consisting of collector pins, stickers, tote bags, BTS goodies, Buds2Pro and ZFlip4
22
22 PR & Media tours and 10 Samsung VIP and Partner tours
PR & Media tours and 10 Samsung VIP and Partner tours
The how
We set about developing the brand strategy and approach to showcase Samsung’s range of new devices (Galaxy Z Flip4 - including Bespoke edition / Galaxy Z Fold4 / Galaxy Watch5 /Watch5 Pro & Galaxy Buds2 Pro).
Having found a 20,000sqft, two storey venue, we set about transforming it into an immersive, multi-faceted hands-on experience for customers, PR, Media and VIP partners. Extensive staff training ensured a smooth and seamless experience for each and every visitor over a 3-week period – from product demos to hosted influencer talks, movie screenings and workshops.