SAMSUNG FOLDING PICCADILLY
STRATEGY / CREATIVE / POST PRODUCTION / DIGITAL / SOCIAL
To help establish and support Samsung’s position as pioneers within the folding smartphone market.
Turn Galaxy Fold
Helped turn the Galaxy Fold into Samsung’s fastest-ever selling product
into Samsung’s fastest-ever selling product
Turned 1.9 million heads in the first 2 weeks
heads in the first 2 weeks
Prompted a 1000% increase in searches for the Samsung Galaxy Fold in London
increase in searches for the Samsung Galaxy Fold in London
By recreating the architecture hidden beneath the Piccadilly screen, we set out to build something never seen before - a folding structure engineered to literally change the face of one of the world’s most iconic screens – and by doing so, reveal the changing face of the smartphone.
D&AD — Graphite Pencil Campaign
BIG awards — Shortlisted
The One Show — 1 Silver, 1 Bronze and 4 Merits
The Outdoor Media Awards — 1 Bronze