Samsung KX Retail
CONSUMER ENGAGEMENT / ANALYTICS AND INSIGHTS / TREND SCOPING / ONLINE AND OFFLINE STRATEGY / ENVIRONMENTAL DESIGN
The brief
To make the Samsung KX store the first innovative creation of its kind, building a talking point within the community and a place that people wanted to visit again and again.
Results
73k
73k visitors to the website
visitors to the website
over 300
Over 300 different events booked since launch
different events booked since launch
Footfall
Footfall beyond expectation
beyond expectation
The how
Working with the guys at Samsung, we put together a strategy that envisioned the future of retail. We looked at pin-point production and with a customer-centric outlook, we helped bring to life a new-wave, 20,000-square-foot ‘retailtainment’ space. It’s now a global and community destination, bringing together local culture and the latest Samsung innovations, built around a large range of weekly activities.
HEAR IT FROM OUR CLIENT
"Cheil has been invaluable in its contribution to deliver this unique project and we’re blown away with what we’ve achieved together".
— Tanya Weller, Director, Samsung Showcase, KX