YOU + SAMSUNG + 5G
STRATEGY & PLANNING / DATA & ANALYSIS / EXPERIENTIAL DIGITAL CONTENT / OMNICHANNEL EXECUTION
To cut through a noisy 5G market and establish Samsung’s expertise and leadership credentials around this next generation, wireless technology.
15.7 million combined digital and print campaign impressions
combined digital and print campaign impressions
207% increase in Dotcom 5G page visits
increase in Dotcom 5G page visits
20,000 podcast listeners (without paid promotion)
podcast listeners (without paid promotion)
Repeat #1 in the UK Podcast Tech News charts
in the UK Podcast Tech News charts
We created a nationwide, omnichannel campaign tapping into consumers new-found appreciation of technology experienced during lockdown. We brought together academic Dr. Hannah Fry and comedian Suzi Ruffell to host a series of carefully crafted science and entertainment podcasts. We then teamed up with Time Out and Metro to create weekly editorial related to each of our eight Whatever Next? podcasts – as well as strategically place product advertising alongside relevant content. We further amplified our campaign through social media and display, as well as creating a physical 5G demonstration space within Samsung’s KX support lounge in Kings Cross, London.