Powering Pet Owners with Samsung Floorcare

Experiential / Retail

The brief

Samsung was revolutionising in home technology. Built especially for pet owners, their new Jet vacuum range took the hassle out of cleaning up. Samsung needed to raise awareness and create a buzz around these new products amongst puppy parents.



Impressions on socials


Over delivery across all Time Out content

Sold Out


The how

To promote the range, we transformed Samsung KX into a pet-pampering boutique, inviting pet owners and their pups along for a full grooming and pet-portrait session, followed by plenty of dog-friendly activations. To give a 360° experience and showcase the range, the brands’ products were seamlessly integrated into each activity.

The sessions created plenty of mess, which was quickly cleaned up by Jet vacuums - proving the power of the products.

To generate buzz we partnered with the iconic Time Out, to create promotional articles and host the sign-up portal. To get everyone talking about the range, proud pet-parents were encouraged to show off their “paw-fect” portraits on social media using the hashtag, generating tonnes of user-generated content, which sent the event trending.


"It was great to have partnered with Cheil UK to create this unique activation, interacting with a highly targeted audience to raise awareness of our new vacuum range".

Marketing Director Digital Appliances, Samsung UK