Going for gold at the Rio 2016 Olympics with Samsung


The brief

The games are one of the most renowned sporting events in the world. We are proud to have worked with Samsung on their global partnership with the event since 1988.

To boost the brand's reputation globally, Samsung tasked us with delivering their worldwide partnership for the Rio 2016 Games - to become the #1 Olympic partner.



Olympic marketing brand, outperforming Coca-Cola and Nissan

1 million

visitors to the Galaxy Studio experience in the Olympic village, increasing purchase intention by 34%. With 330K partaking in our custom built VR

7.4 million

downloads of the Samsung Olympics app, which was recognised as the official app for schedules and results

1 billion

screen views

The how

We created, managed and delivered the tech-giants 360 partnership, which featured an advertising campaign, experiential, sales, mobile app, Olympic products, content, co-marketing, digital, social, VR and public relations.

Highlights included, creating a bespoke Galaxy Studio immersive experience in the heart of the Olympic Village, launching an advertising campaign which spanned 17 countries, OOH advertising at iconic landscapes and screens across the world and delivering a bespoke app.

To make Samsung the athlete’s choice, we designed, created and distributed limited edition Rio 2016 branded mobile phone devices to 12,500 athletes – so that they could stay connected, share their games experience and call home to their loved ones.