Cheil UK are proud to have been shortlisted in Location:Live's top brand activations and events of 2022.

To celebrate the launch of Samsung's newest range of devices, the Galaxy Z Flip4 and Galaxy Fold4, aimed at Gen Z, we created the ultimate ‘technology-meets-lifestyle’ destination in the heart of London, to help the tech-giant build a community of GenZ'ers and allow them to get hands-on with the products. To increase footfall and turn the activation into a must-see destination, Cheil created a jam-packed agenda of activities lasting over three weeks, including immersive art installations, instagrammable infinity mirror room, workshops, talks, superstar concerts, influencer panels and so much more.

More than your usual experiential activation, the space was a community hub where friends could meet, create, play and even just chill. The jam-packed and ever evolving agenda meant that consumers were encouraged to come back day after day to experience something new, building brand awareness and sentiment for Samsung.

Want to know more? Check out our campaign

See who we were up against: View the shortlist